Having a strong relationship with your customers will create customer loyalty in any type of business.  Keep in mind, it is key to have a Relationship Marketing Strategy in place. Remember, there are always new business's and competition lurking in every industry!  If you don't build that relationship with current customers, someone else will! What if competition moves in and they even have a better deal? No worries! Your customers loyalty lies with you as a result, simply because you created an ally with your customers. Here are some tips on how to create customer loyalty: Be Interested in people:  Making a new connection is an opportunity!  [...]

How I turned 1 Thank You Card into 3 different referrals! Sending Referrals Thank You Cards... Appreciating Referrals...Not only is it super important to appreciate and thank your new and current customers, but even more so, when that current customer sends you a referral! When a customer sends you a referral that means that they know, like and trust you. "Nothing influences people more than a recommendation from a trusted friend" ~Mark Zuckerberg~ Your customer has generously trusted you with a referral and should definitely receive from you a message of [...]