Relationship Marketing Should Follow the 80/20 Rule... Relationship Marketing is a strategic personal interaction that builds on the customer base you already have. Building long-term relationships with customers will create the loyalty that all businesses are striving to achieve.  Strengthening customer relations, in turn, will create stronger customer retention, thereby generating continued sales and referrals.   Relationship Marketing 80/20 Rule Although traditional marketing is important, it can cost 5x more to acquire a new customer.  Relationship Marketing is less expensive, retains & builds upon a current customer. The key [...]