Relationship Marketing is a strategic personal interaction that builds on the customer base you already have. Building long-term relationships with customers will create the loyalty that all businesses are striving to achieve. Strengthening customer relations, in turn, will create stronger customer retention, thereby generating continued sales and referrals.
Although traditional marketing is important, it can cost 5x more to acquire a new customer. Relationship Marketing is less expensive, retains & builds upon a current customer. The key is building a relationship strategy that is 80% relationship and 20% marketing!
Most importantly, a great relationship strategy will generate and acquire repeat and referral business… unlike anything you have ever done before.
This video not only shows our relationship philosophy in action, you will also see an example relationship strategy in a 5 touch follow-up greeting card campaign.
I urge you to consider having a Relationship Strategy that ensures turning a new customer into a repeat customer. This approach builds relationships and generates new business. More importantly, expands your bottom line.
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