Success Stories

Relationship Marketing Weekly: Health & Fitness Professional

This week, I had the pleasure of interviewing Fitness Professional and WNBF Pro Wendy Hyatt. Wendy will share her amazing story and how she’s leveraging a strategic relationship marketing strategy to inspire her clients to stay on track and keep them motivated on their own personal health and fitness journey.

Kody Bateman: Hello everybody. This is Kody Bateman coming to you live out of Salt Lake City, Utah. Welcome to this week’s very special Relationship Marketing show.

I got to tell you, I get so excited about the guest that we have on the show today. We have a very, very special one. Anytime that you can talk to somebody that’s the best in the world at something, that’s pretty cool. I mean that is really pretty cool.

We have on the show with us Wendy Hyatt. She is a 17-year veteran in the health and fitness profession and she’s also a health and fitness champion. She recently took third place in the WNBF World Championships in her division and wow, that’s super cool. Great accomplishment. Welcome to our show, Wendy.

Wendy Hyatt: Oh, thank you so much for having me. It’s such an honor to be here.

Kody: Oh, we’re so excited. It’s an honor to have you on the show. It really is. I know that your schedule is very tight and you do a lot of incredible things. The fact that you’re in these large world level competitions and doing as well as you do. It’s just amazing and not only that, but the way that you help so many other people to stay fit and stay in good shape and those kinds of things.

Can you just tell us a little bit – besides obviously being a competitor in fitness, what other business do you have? What kind of stuff do you do to help people in their fitness journey?

Wendy: Oh, great. That’s a great question, Kody. So I help people mostly with how they – just feeling better and getting their energy back. Maybe some weight loss and just healthier aging. It’s a way to maintain and keep it simple by just putting really good nutrition into their bodies.

Kody: So you do a lot of consultation with people on proper dieting and nutrition, right?

Wendy: Right.

Kody: Now, on the – so the actual fitness side, I know that you – we mentioned before the show that you have coaches that coach you on the fitness side of things. I’m sure you’ve got all kinds of coaches to be at the level that you are. Do you do any of the fitness coaching with your clients or more just the nutrition side?

Wendy: More on the nutrition side and because everyone has different preferences for how they like to work out or stay active. So I kind of let them do whatever they gravitate towards.

Kody: OK, excellent, excellent. So you have a customer base of people that buy products from you, nutritional products from you and so that’s the type of business that you run and obviously you do things to stay in touch with those people. We will probably touch on that a little bit. The first thing I would like to do though, you tell a story. I love this story. You were recently in the World Championships and there was another woman that won first place in your category and you took third place. I guess she has been a champion before, right? She was a big – what’s her name?

Wendy: Her name is Shauna Koehler.

Kody: So Shauna Koehler is the current champion in your division, world champion. You finished in third place. When that competition got over with, you did something to reach out to her. Can you share that story with us?

Wendy: Sure. So I didn’t know of Shauna until two weeks before the World Championships when I competed with her at a different show. I just – I was so struck by her because she was just so graceful on the stage and there was something very confident about her.

So the night before the World Championships, I got switched into her category or on her category and when I got backstage, I was like, “Oh my gosh. I’m competing with her.”

I knew that first place was out of the question because she won overall in the other show and she has it. When we competed, I was just like, “You know what? I had never placed in a professional show before and I would love to just get in the top five,” and then when they called my name for third, I was like, “Oh my gosh! That means I’m going to be standing next to her.”

I was completely honored to – I was like – I know I’m going to be touching her and that to me – I felt like that was just the pinnacle of – wow, like I could feel it. I can touch it. I can just be around it. So I thought about her and I was like, “Oh, you know, I should say congratulations,” that it’s after competition season. You’re just kind of thrown back into your life and the holidays came and everything.

So three months later, I said, “You know what? I should probably send her a card and just share some gratitude to her.” So I reached out to her. We had been friends on Facebook just because of the show and I never reached out or said anything to her. But I said, “Hey, just looking through some pictures and I wanted to send you some gratitude. What’s your address?”

She sent it to me and then I just poured what I felt. I took myself back to that moment where we were on stage and I saw the professional picture of us. It’s actually this picture of us on stage and I wrote down exactly how I felt and what it meant to stand next to her.

I sent it to her. I was crying. I’m an emotional person. I wrote it down and I said it’s kind of cheesy. But I will just send it and just let it be.

She received that card and she sent me a message back and she said, “Wow, I was totally blown away. I wasn’t expecting any of that,” and she just poured gratitude back to me. So it was – it affected me more than I expected it to. But it just gave me some warm fuzzies.

Kody: It’s affecting you right now as you’re telling the story, isn’t it?

Wendy: Every time.

Kody: That’s really cool. We appreciate you sharing your emotion with that. It was super cool.

Wendy: Yeah.

Kody: Actually one of our programmers here at our company, I heard him say yesterday in fact. He said that we – we have a company called SendOutCards and you use SendOutCards as a method to send these cards out.

He made a comment and the reason that I thought about this is because you had mentioned that she reached back to you and I’m assuming she probably inboxed you. She reached back to you on social media, right?

Wendy: Yeah.

Kody: This programmer of ours made a comment yesterday. He said, you know, “SendOutCards is the tangible social media,” and that just really hit me. It was like I’m the one that’s supposed to come up with all these cool phrases.

Hey, you know, SendOutCards is the tangible social media. So instead of you posting something to her on social media – and maybe you have done that too. But you used tangible social media with this system. Could you hold the card up again?

Wendy: Sure.

Kody: There’s the tangible social media piece. So instead of her scrolling her phone and seeing something, she actually got a tangible card in the mail and the cool part of it is I’m assuming that that picture had – well, I think you just told us. That picture has you and her in it.

Wendy: Yeah.

Kody: So she’s probably in the middle

Wendy: Yeah, she’s in the middle.

Kody: OK.

Wendy: And that’s me.

Kody: So here’s what’s interesting. So she receives the card. She’s in the middle of the card. I guarantee you there’s an instant connection because she sees a picture of her on the stage when she won the competition.

I don’t care what anybody says. When you see a picture and you know that you might be in it, where’s the first place you look? You look, oh, am I – where am I at? What do I look like? That’s what she did. But in doing that, there was an instant connection from her back to you.

Wendy: Yeah.

Kody: I’m assuming now and you haven’t told me this part of the story. But I’m assuming now a friend – you know, there’s an acquaintance there and a friendship that’s developing just because of a simple connection between two competitors.

Wendy: Yeah.

Kody: Which is a really, really cool thing and you do a lot of other things to incorporate tangible social media, if you will. I like using that phrase for the show today. In your business. You have people that buy products from you. You train people and you share nutritional information with people.

Can you just share with us a few of the tangible social media things that you do to stay connected with those people? It’s OK to explain your business. Just tell us some of the things you do with our system.

Wendy: Sure. I really love how this – SendOutCards makes it simple. So for my people, for people who have worked with me or are good friends, things like that, I – when people get started with me first of all, I can pull a nice picture off of social media or wherever it is and give them like a little bit of inspiration. So this would be like a “Springtime is coming,” and then I may share some information about tools that we have or promotions or challenges that we have, just some information to help them stay incentivized and stay motivated to meet their goals.

When people hit milestones, they like to share it on Facebook and I will grab a picture and I will put it there and I will say, “Congratulations!” So this way, they have something and this is how one woman’s family was impacted and I like how I can brand myself as well too. So I will put a picture of me there and this is something that they will keep, like a tangible thing.

Like you said, whereas if it’s on Facebook, it will be on their page. It can get lost in the feed. It can disappear. But this is something that they can keep on their desk or their mantel and just remember it and just be inspired or for – on the business side of it when people hit leadership levels, that’s a nice milestone. It’s just a fun way to celebrate them. Just grab a fun picture that you’ve taken and with a nice little message and then send it along to them.

There are different leadership levels as the people advance in their business and then I would like to send a thank-you and just pull pictures from events that we’ve been to together, things like that. It’s just fun.

Kody: So what a lot of people do on social media – I’m sure you do on social media as well but you take it a step further and you take it to the tangible level.

I like what you said where when it’s tangible and you can feel it, you never lose it where social media, you do and so it’s a great way to make those connections with people.

Now you’re busy. Like you’re really busy. If you’re not helping people and building your business, you’re probably in the gym working out or doing – I mean I – you work out two, three times a day? I mean how does that whole routine work?

Wendy: No. The beauty of my nutrition is that I don’t have to work out as much as I previously would have thought. But I am – I’m also part of BNI, Business Networking International, which I know you guys are a supporter of as well too.

So I’m meeting people out and I’m maintaining taking care of myself through BNI. I see a chiropractor through BNI. I have a flexibility and mobility coach through BNI and all sorts of things.

Kody: So you use BNI to network, to meet new people, celebrate those people. You’re really good at celebrating people. It’s fun to watch. Basically you celebrated the world champion lady on the stage. You celebrate the people that are in your business when they do milestones. I want to congratulate you for that.

I really – I have a passion for celebrating people. So when I see others doing that, it means a lot to me. So thank you. You’re a great example, a great example on the show today.

So this is your time now Wendy. Now, it’s – we go from me – I asked a few questions. But now I’m going to give you the floor. This is the final hoorah from Wendy Hyatt, the world class champion fitness person. Any final words of counsel, wisdom, to anybody watching today on how to better your business or better your life? The floor is yours. Give it to us. Yeah.

Wendy: Oh, thanks Kody. No pressure there. I wanted to piggyback on what you said about just appreciating people. I definitely feel that we’re in an underappreciated society that is – it goes so far when you do something that’s out of the norm and it’s free. It’s free to just be grateful. This is coming from someone who – I have been ungrateful for a very long time. I didn’t have happiness in my life.

I didn’t think that I could be grateful for anything. But to finally make that change to say enough is enough, I can’t keep wallowing in my own misery, I started doing personal development. I think number one, personal development and I’m sure you’ve heard this in other places, the extent – our wealth is – can only grow to the extent that we grow ourselves.

So it’s not just wealth. But it’s what we can do with it. It gives us more resources and to be able to pour love back into yourself first, it allows us to see the beauty in other people and I think that when we just do something simple – like even – my husband really took to the SendOutCards because it just simplified our holiday cards and he started doing a “Happy Anniversary” card, a birthday card to me and I just – it’s so fun to be able to take pictures from good moments, happy memories and just share it because otherwise, they get stuck. They’re stuck on our phones or on social media.

It’s just when you see a picture of people looking back at you, it just makes you want to smile and it felt so good. I was surprised at how good this card made me feel just giving it to her. I had to send it to myself too. It just makes me want to do more.

Kody: Yeah, that’s great. So I want to – normally I would end the show right now. But I do want to ask you something. I have a prompting. I want to have you share something with us.

Hopefully this speaks to a lot of – particularly a lot of women on the show that are going to be watching this. You know, you come across as a very put-together professional, incredible woman who has got everything together. You know, you’re a fitness champion. You’re successful in your business. You carry yourself well. You have great charisma. I mean that’s the way you come across and I’m sure that’s the way you come across to a lot of women that are on the show.

So it’s interesting to me to have someone of your caliber talk about your insecurities and to talk about the struggling times of your life and the unhappiness times of your life.

I would like you to just speak to that for a second because I think it’s really important. A lot of times, we make assumptions that because someone looks good and has everything going for them, that everything is all wonderful, when you deal with the same struggles that anybody deals with.

Can you just speak to that for a little bit? Just speak to the women in particular that are listening to you right now.

Wendy: Sure. I will try to do that without crying. But that is a fantastic question. I used to not like Facebook because it was like almost like looking at magazines. You’re looking at how perfect people’s lives are and I was in this – I compared myself to everybody and because of that, as you know, comparison is the thief of all joy and I just – I thought everyone else had it and here I was just stuck in my four walls at my home when I was – I still am a stay-at-home mom.

But I was miserable. I lost myself. I lost my passion and my purpose and I didn’t know what I was supposed to be doing with my life and I thought everyone else had it. I thought everyone else had their stuff together and they’re perfect. They’re so interesting and I’m not and my house is a mess and I can’t get my kids to stop crying and things like that.

Then I just realized the more I opened up, the more I started doing personal development and taking a step and going to events and conferences where I met other people and we’re there to develop ourselves personally. When we broke down walls and barriers, I realized that we’re so much more similar than we are different.

Even when I went to – I don’t know if you know Lisa Nichols. I went to one of her conferences. She was in the movie The Secret. She’s a motivational speaker and there was this segment in her program where men and women – it was such an emotional experience that I looked around the room and we had broken out into small groups and people were crying.

Like men, women, young and old, they were all crying and I saw this one kid and I went up to him later. I was like, “Well, what was your biggest fear or what was your biggest insecurity?” I knew before he even said it. I knew that he was going to say that he wasn’t enough.

I said, “Wow!” That’s what everyone – everyone we had talked to feels at some point that they aren’t good enough and I’m like, “If we all think that, why don’t we just release ourselves of that?” There is no perfect. If we keep striving for perfection, we’re never going to achieve it. So let’s just embrace who we are, love our imperfections because that’s what makes us relatable and just wear yourself on your social media. Be you. Be your imperfect you and, I don’t know, you will connect with more people.

Kody: Wow. You’re giving me the chills. I’m getting the chills in some of the comments you’re making today and really want to thank you Wendy. I know a lot of people are going to really be touched by your words today and it just really means a lot. So you talked about personal development moments and events.

You just created a personal development event for, I don’t know, probably 30,000 plus people that are going to watch this. So we want to thank you for that and thank you for your insight today.

So there you have it everybody. Wendy Hyatt from Westborough, Massachusetts. Thank you so much for being on our show today. We will see you all next week on another incredible version of Relationship Marketing Weekly. Take care everybody now. See you.

 

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