Traditional & Relationship Marketing Explained What sets you apart from your competition?  Here is the secret to the question, what is marketing? We have all heard:  "It's a lot cheaper and easier to keep a client, then to have to find new ones" Recognize Vulnerability: You might be in touch with your client several times a week especially when your customer is brand new, but what about the in between time? This is crucial to building and maintaining relationships! When the work is done, top-of-mind awareness drops. Over time, if you haven't created a [...]

2 Campaigns That will Increase Your Bottom Line... Relationship Marketing Multiple Touch Campaigns like the ones I share in this video blog are exactly what I have been teaching for years to those who attend my seminars. At these seminars we teach building long-term relationships with customers will create the loyalty and relationships that all businesses strive for with current and potential customers.  Strengthening customer relations will create stronger customer retention, incremental sales, and referrals. https://youtu.be/SQL4Xpp4wiQ   This is Relationship Marketing at it's Very Finest!   Follow the 80/20 rule [...]

A personalized touch is a great way to get passed the Gatekeeper... Gatekeepers are tricky to get by!  All top leaders in their industry understand that in order to "get passed" or "bypass the gatekeeper" their marketing needs to include the personalized touch. Let's face it, folks, making connections is probably the most important part of building a business and making sales!  Look at it this way if you are not making new connections you're not really building a business you're simply stagnating. One way people make connections is networking through [...]

Here are the Factors that Impact Brand Loyalty... A consumer will make a decision to continue their brand loyalty for a couple reasons... Product serves their need Relationship with the sales rep However, it's been proven that the consumers brand loyalty is made first based on their relationship with the sales person.  Even if the price goes up, features change or the images change...interesting isn't it! Here's the key to customer retention... Inspire brand loyalty to your brand, service and/or product continually simply by taking better care of customers than the competition. [...]