Why would a national real estate franchisor require all his franchisees to incorporate a relationship marketing system and follow-up strategy to join his company? Follow builds "relationships" period! I interviewed President and CEO of City2Shore National Franchises, Ryan Kelley. Ryan shared in detail the power of follow up. He shared how connecting and celebrating with a real tangible touch has been effective it's been for his company. There are some incredible, impactful stories and philosophies about being nice to people, about being kind and considerate of other people, and how [...]