Relationship Marketing

Tangible Touch In Relationship Marketing Saved A Scrap Metal Business

Tangible, Thank You card, Relationship Marketing Strategy, Customer Retention, Brand Loyalty, Appreciation

The tangible touch is becoming more and more important in today’s digital high-tech world.  Mostly apparent, appreciation has become the cold world of technology.  Seems like text, email & social media messages are today’s norm when it comes to saying…

  • “Thank you”
  • “I appreciate you”
  • “Nice to meet you”

This is where digital technology meets Tangible

“A simple greeting card to all our customers saved our failing business” ~Mary June~

Straight from the source, it’s self…Today’s blog post is an interview with Mary June from Tempe, AZ. She and her husband turned around a failing Scrap Metal Recycling Business.  Mary June shares what she did, and how a simple tangible greeting card recruited 42 new referral customers to their business.  Simply put, these tangible touches have kept their recycling business alive and thriving.  Most of all, they are now one of the largest players in their industry.

Watch this short video below to learn how Mary June turned around a failing Scrap Metal Recycling Business…

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As a result of these simple tangible “Thank You’s” 70% of prospects became not only customers but loyal customers who give them return business ongoing.

In conclusion, we all know numbers don’t lie.  Simply by implementing a greeting card into their relationship marketing, their business is now one of the larger players in their industry.

BTW…What type of business do you have, that you would like to learn more on implementing our tangible relationship marketing strategy? Talk to me in the comments below 🙂

Remember, don’t forget to share this story with those that can benefit and need to hear this message, I’d really appreciate it and so would the recipient 🙂

Stay tuned,

Kody B



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